Peacock Summer

Peacock Summer is an apparel startup building a devoted brand-following around their mantra of "Summertime. All The Time. Everywhere." Yell Hello™ employees Garrett and Joe are two of the founding partners of Peacock Summer. Peacock Summer designs and manufactures extremely colorful and eccentric menswear -- clothes that epitomize an extremely laid-back summer attitude. The first Peacock Summer product is the Peacock Shirt, the world's first one button shirt and the ideal beach or pool party shirt.

Peacock Summer's Kickstarter campaign in the Summer of 2016 did not reach its funding goal. But the founders aren't giving up and are in the process of reworking the brand's products and marketing strategy.

Yell Hello™ worked extensively on the Peacock Summer project, from concept development and product design through sourcing and securing a manufacturing partner. We also produced all supplemental marketing materials including logo and branding, packaging and print design, website, product photography, and videography for the Kickstarter campaign.

  • Logo design
  • Brand identity
  • Product design
  • Prototyping
  • Graphic design
  • Web design
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